When I came across this, the only thing left to do was to post it. No question about it. And they’re from the UK, yeepee-hey!
Archive for the ‘Co-Creation’ Category
“The Mentalists” iPhone Gig or How Teen Girls Are Making Music On Their iPhones
In Co-Creation, Consumer Behaviour, Counterculture, Mobile, Music, Popculture on 3 March 2009 at 5:09 pmAt Last! Filmmakers Join The Co-Creation Wagon In Mobile!
In Co-Creation, Film, Mobile on 18 July 2008 at 12:53 pmMike Figgis, acclaimed Brit director, risen to fame for titles such as “Leaving Las Vegas” and “One Night Stand”, has agreed to spearhead a mobile community co-creation experiment with Sony Ericsson. The thing in question is entitled “Life Captured” and it bravely attempts to gather storyboard submissions from around the world consisting of mobile phone snapshots of the people’s lives under time categories that Mike has set himself. Once uploaded, the storyboards can be viewed by anyone, from close friends to the biggest names in Hollywood (or so we hope). Afterviewing all the storyboards submitted, Figgis will select a national winner from each participating country. That person will then receive a personal brief from him to capture images for the final cut. This is when Sony Ericsson will “throw in” some C902 Cyber-shot cameraphones, apparently equipped with the fastest aperture and hence allowing better spontaneity from the artist.
Here is Mike Figgis being interviewed about digital filmmaking and the door that it opens to anyone being able to shoot with high level of quality, therefore widening the opportunity for amateur filmmaking.
Sweding
In Co-Creation, Copyrights, Creative Rights, Film, Popculture, Sweding on 14 July 2008 at 8:59 amMichel Gondry is probably the most talented filmmaker these days. Not only is he the only one to have shot an all-in-camera feature film – Eternal Sunshine of the Spotless Mind, but has now joined our Forces Against Copyrights Evil (*joke*) with Be Kind Rewind.
According to Gondry, “Sweding is “you take what you like and mix it with some other things you like and make a new thing. It’s not the thing it was but now it’s a new thing based on the old thing. It’s putting you into the thing you like. That’s “sweding”.
Here is Michel “sweding” his own trailer.
I am banging on this because the reality is emerging now amidst filmmakers themselves, who do not mind when fans do remixes of their films. I had conversations about this at Cannes and it is definitely a topic that will get bigger as the year progresses and independent filmmakers get closer to their fans by letting them co-create. Be kind, rewind is a co-created film and a sweet metaphore of what this wave brings to us all. Rent it. It’s now on video. And go to this site to watch all the “sweded” films Jack Black and Def Mos did on the film. You will want to shoot your own home movies.
Copyrights and Flags
In Animation, Co-Creation, Copyrights, Design and Visual Effects, Happy Friday! on 11 July 2008 at 7:00 amThere are a million reasons I could give as to why music and film, once they enter society, and they are savoured, sampled, devoured and idolised, become particles of popular culture, and hence, once time has stripped the economic return from them, they should become copyright-free for artistic purposes.
My hope is that, in the future, the legal palaver wrapping a music or film asset, will be as obsolete as flags stuck on the Moon….
Warholising Eddie Izzard With Lego
In Animation, Co-Creation, Copyrights, Creative Rights, Film, Popculture on 10 July 2008 at 4:40 pmOne of the typical examples that I give when speaking about co-creation in video content, is this great tryptic derived from a stage performance by Eddie Izzard, the greatest cross-dresser comedian.
So we first sample Eddie doing his thing, which BTW, takes inspiration from another film asset, STARWARS. Fast forward to minute 2.16
And when this content, which takes leverage from another asset, is remixed by another artist,he credits Eddie clearly and we get this:
But the medium is open to remixing the asset with one’s best skills and creativity, and the one that for me beats them all is this:
Warholising is a term we coined at Sense Worldwide when we produced insight research about why people remix, mashup and appropriate third party content to create something superior. This definition is precise: one has to aim artistically to offer an enhanced experience. From this point of elevating the subject, Warhol got away with not being sued by Campbell soup, or Jeff Koons by Spalding.
Why on earth record labels and film studios do not release the copyrights to their materials when the remixing is for the sake of art and not economic – and here we are, begging for the crumbs of Creative Rights, when in the Art world all these pieces go for millions to the artist, his agents and auction houses… It is something that I am fighting in every meeting I have with Execs in the aforementioned businesses. Cory has been a great help but he is now, more than ever, a full-time science fiction writer…
Here We Go Again…
In Co-Creation, Musings, Personal Output on 10 July 2008 at 7:40 amIn 2002 I started a blog called Mongodibongo. I blogged about my life and work, as well as on technology & surfing (because both are hugely present amongst the things I love the most). My most exciting comment came from someone in Phuket. That’s when I noticed the power of this thing called blogging. Then I stopped in late 2005. I got busy working across continents (London-Finland-Australia), I felt I needed privacy, I simply stopped altogether. I knew I had reached the point of saturation. I knew it was time for xtreme input into my brains rather than output. I got into other mediums of expression like animation, film, design, fashion, branding. I read avidly.
Good friends like Azeem Azahar, Clay Shirky et al. have blogged on what drives people to blog. I approach this from a different angle, which has to do with quantum physics, which is what I still secretly read. Quantum mechanics has also mathematically proved, as well as empirically, with the famous Double Slit experiment, that there is a single consciousness in the universe that connects even at atomic level. All this hoola-baloo of the social networks theory is proof and result that the desire to connect increases as the mediums to do so make it more feasible.
I will blog about this and other things, but just now, let me clarify: nothing is coincidental, connections between people, and events and people, and thoughts and the thoughts of others are establishing a universal psyche that is producing a new society. In this society, co-creation is the driving force. Technology is making that possible and is getting us to savour reality with a fuller flavour, in an almost palatable form that drive us to blog, to text, to share, to create with the input of others. Networked, together and decentralised.
What You Will Find Here
+ Self-expression creative outputs that are in disruption phase (music, film, conceptual art, design, gaming)
+ Openended mashups in music, film, and other creative mediums
+ Change
+ Consumer behaviours in transformation
+ Design as a subconscious format for connection and adoption
+ Change
+ Positive Devianism
I work with entrepreneurs and Venture Capitalists, but also with large corporations that are being forced to change and so evolve. This is why some of my topics may address funding, leadership, creativity, courage, opportunity, fear, market-timing, and other emotions and surrounding events felt by many and uncontrolled or unpredicted but solvable;
My approach to anything and everything is that change is a phase that allows evolution, and hence improvement, survival, transformation. The handicap of change is that fear of the unknown slows or stops the process, and hence stagnation, uni-vision, refuge, negation occurs.
This blog is not my blog. It is a repository of knowledge and commentary so that a viable use of it may help others work better, be inspired and change their immediate surroundings for the highest benefit of all concerned. So feel free to participate, connect your work to it, challenge and debate.
Thank you
